Tuesday, February 10, 2009

New database technology and your CRM software

Your data is everywhere and a SQL databases can only handle data within it's boundaries. SQL was invented in the 1970's. Times have changed, data needs have changed. Enter the global search engines such as Google and Yahoo and now Microsoft Windows Desktop Search. You need a powerful searching database that can handle multiple data types and locations.

Yet software companies have not embraced the new technology. Instead they cling to outdated database and search technologies. Making you install multiple databases for email and CRM that do not know about each other.

Until Now.

Once again, SalesOutlook CRM is leading the industry by using the new technology search engine for their CRM database search. Along with the Outlook and Exchange synchronization this combination is a must have for remote workers. You can now use one database search engine for all your desktop needs including your CRM system.

Are you looking at a CRM system that uses SQL technology? You might as well put your bell bottoms on and that Jefferson Airplane LP on the turntable because you are still living in the 70's. We are in a new century and global search engines are the future.